AMP - Creative lifestyle business shoot
Anyone who knows me knows that my favourite colour is deep purple/aubergine and I also have a bit of a thing for leopard print and so, the minute I clapped eyes on the first of these beautifully unique products from AMP, I was inspired…..
Lucy, AMP’s founder, approached me with a head full of brilliantly creative ideas; her new business was in its infancy and she was looking for a creative lifestyle shoot to showcase her fitness/wellbeing/yoga product collection. She had a beautifully clean, well-designed website in place, but had used generic stock images initially and was obviously wanting to replace these with images to let her products completely shine.
We arranged an over-the-phone meeting initially and creatively brainstormed exactly what she was looking for. It was brilliantly helpful for me to understand the feel and style of her brand and, after chatting through the origins of the business and her target audience, it was clear that she hoped to shoot light, airy, feminine images in an inspiring location.
We opted for the beautiful shoot location of Little Leaf Barn; a newly converted, light infused space, with the perfect mix of open space and cosy interior pieces. Lucy was hoping to showcase her products in an inspiring home environment to fit with her ‘work out, while working from home’ ethos and Little Leaf Barn fitted the brief to perfection.
The main plan for the project was to three-fold; to shoot styled products in-situ, a close-up of each product in use and then a wider lifestyle image with an editorial feel. The perfect model was the key, not only because they needed to understand (and be able to use) the products but also to create a welcoming, accessible look to inspire women to of all ages and lifestyles. Helen from HD Yoga was the perfect choice.
On the day, we spent the most inspiring, brilliantly fun session, shooting in a range of outfits, varying the room and interiors background to create a range of different looks for Lucy. All the time, I was aware of needing to provide her with a complete range of images, but with a cohesive look for her to be able to use across on both website and across social media too.
Just a few months on, Lucy’s brand, website and Instagram account are absolutely thriving. She’s put so much work into launching and promoting her business and I love the thought that the images we captured together on that day, with such a brilliant team, have played a part in helping to propel her business. I ‘may’ also have treated myself to that beautiful purple leopard print yoga mat that I first clapped eyes on too!
Fitness/wellbeing/yoga business: AMP
Shoot location: Little Leaf Barn (@thecowshedconversion)
Model: HD yoga